Overview
This case study explores the design process behind a modern food ordering and delivery app, focusing on intuitive user experience (UX) and visually appealing interfaces (UI). The goal was to create a seamless journey—from browsing restaurants to tracking deliveries—while ensuring accessibility and aesthetic consistency.
Project Details
- Platform: Mobile (iOS & Android)
- Role: UI/UX Designer
- Tools: Figma, Adobe Illustrator, Prototyping Tools
- Deliverables: User flows, wireframes, high-fidelity mockups, interactive prototype
Design Process
1. Research & Discovery
- User Needs: Identified key pain points (e.g., slow checkout, unclear delivery ETAs, cluttered menus).
- Competitor Analysis: Studied apps like Uber Eats, DoorDash, and Zomato to differentiate the experience.
- Key Insights: Users prioritize speed, transparency, and visual food representation.
2. User Flow & Wireframing
Mapped a streamlined flow:
Homepage → Restaurant filtering → Menu selection → Customization → Checkout → Live tracking.
Prioritized minimal steps to reduce drop-offs during ordering.
3. UI Design & Visual Identity
Color Palette: Vibrant yet clean (primary orange for CTAs, neutral backgrounds for readability).
Typography: Sans-serif for modernity and legibility.
Imagery: High-quality food photos to entice users.
Micro-interactions: Smooth animations (e.g., cart updates, loading indicators).
Key Screens:
- Homepage: Personalized recommendations, quick categories.
- Restaurant Menu: Collapsible sections, dietary tags (veg/gluten-free).
- Checkout: Progress bar, multiple payment options.
- Delivery Tracking: Real-time map with driver GPS and ETA.
4. Usability Testing
- Conducted A/B testing on button placements and checkout steps.
- Refined based on feedback (e.g., added a “reorder” shortcut for frequent users).
Challenges & Solutions
- Challenge: Balancing visual appeal with fast load times.
Solution: Optimized image sizes and used skeleton loading. - Challenge: Simplifying customization (e.g., “extra cheese”).
Solution: Expandable modals with clear pricing adjustments.
Outcome & Impact
- Improved conversion rates with a 20% reduction in checkout time.
- Positive user feedback on intuitive navigation and aesthetic consistency.
- Scalable design system for future features (e.g., subscriptions, group orders).
Conclusion
This project highlights how thoughtful UI/UX design can enhance the food delivery experience—merging functionality with delight. By focusing on user needs and iterative testing, the app achieves both usability and visual appeal.
View full project on Behance.